Session Board
check out today’s sessions
11:00 - 11:30 | SESSION 1
| Stage | TOPIC | Description |
|---|---|
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Dion Jones Adobe Users: 1:1 Website Personalization Case Study |
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Gunnar Griese MCP Servers in Digital Analytics |
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Bart Goormans – Tealium The History of Analytics |
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Nicolas Hinternesch Don’t get sacked! From Data to Action with the Activation Framework |
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Alexandra Rohm & Stela Yoncheva First-Party-Daten und Datenqualität als echte Game-Changer |
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Björn & Lucas simple bypass, with impact: protect your gclid parameter |
11:40 - 12:10 | SESSION 2
| Stage | TOPIC | Description |
|---|---|
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Steen Rasmussen / IIH Nordic Steens Vision for marketing Analytics |
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Markus Baersch Javascript in GTM: Good or Bad? – How to avoid JS and how to use it 😉 |
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Victor Laputsky Unlocking the potential of correlation analysis in GA4 and BigQuery |
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Sebastian Bartmann Who’s been naughty? |
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Joachim Nickel I thought i knew how website visitors tick… I was wrong! |
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Josele How trackingplan works |
12:20 - 12:50 | SESSION 3
| Stage | TOPIC | Description |
|---|---|
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Moritz Bauer Automatic GA4 Debugging |
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George Clements Server Side Tracking – A cat & mouse game |
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Enrico Pavan CRO & AI for Business |
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Florian Götting How to set up a vendor agnostic data collection with ssGTM – Introduction of JSON Tag and JSON Client |
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Dora Tirk & Grazia Corsaro Stop Playing for clicks!!! Pay for Engagement!!! |
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Kristina von der Bank Tracking on shopify |
14:30 - 15:00 | SESSION 4
| Stage | TOPIC | Description |
|---|---|
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Dan Murotsev Send conversions from CRM to Google/Meta + enrich data |
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Eddie May BACK TO BASICS – Tracking Architectures |
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Lukas Cech Data Democratization |
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Markus Ortner Do it with Deneb + Vega Lite – Advanced Visuals in PowerBi |
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Piotr Gruszecki @ altamedia.co Technical Debt – how to spot it, handle, and not get “killed” (= fired) |
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Thomas Langnau How service workers change tracking debugging. |
15:10 - 15:40 | SESSION 5
| Stage | TOPIC | Description |
|---|---|
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Serge Shkvarnytskyi Measure the impact of your server side tracking |
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Tomislav Tumbas DIY Tracking plan management tool |
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Benedikt Buchert Universal Data Loading: From any Source to BigQuery and beyond |
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Mads-Emil Sykora Larsen Connecting Online and Offline – A web analytics approach to phone calls and leads |
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Stela Yoncheva & Andrea Bovarini Compliance Risk! is your Biz always fully compliant? |
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Dr. Matthias Böck; Dr. Ramona Casasola-Greiner The Hounted House of Dark Data *creep* – Ein interaktives, data-knowledge-flavoured Textadventure |
16:30 - 17:00 | SESSION 6
| Stage | TOPIC | Description |
|---|---|
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Próspero Filipe Session-based KPIs & User Journeys in GA4 with BigQuery |
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Jenny Bachmann Why is loading GTM after consent so hard? |
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Stanislau Litouka 6 GTM SST App use Cases for Real Estate |
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Michael Konnobis bots, Spikes & Consent: an Analytics Detective Story |
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Stella Yoncheva QUIZ – win Champagne |
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Marina Sukhanova Analytics Never Have I Ever… BRING YOUR OWN BEER (from the bar) |
17:10 - 17:40 | SESSION 7
| Stage | TOPIC | Description |
|---|---|
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Matteo Zambon GA4 Attribution: The technical Paper |
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Ayla Prinz & Alexander Kirtzel Native Tagging: How we embed tracking to component libraries |
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Matthias Gutenkunst Break down your Data Silos! |
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Andrea Weichand Die One Woman Data Show – Marketing Edition |
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Patrick Hegnauer Agents don’t click: Rethinking Digital Analytics |
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Maciek Stanasiuk Cross-ch GA4 data activation? Why not? |
