Continuation of part 1 (from March, 20th) with a short recap at the beginning:

• Scraping basics – How can we track website data that is not available in the dataLayer?
• CSS to the rescue – Introduction to CSS Pseudo Selector
• Typical tracking problems and sample GTM setups as a solution
• Discussion: Risks and limitations of scraping

Trainer: Jenny Bachmann & Kristina von der Bank
with Marcus Stade & Patrick Mohr