Session Board
check out today’s sessions
11:00 - 11:30 | SESSION 1
| Stage | TOPIC | Description |
|---|---|
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Kristina von der Bank Demystify Shopify Tracking 🙂 |
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Nicolas Hinternesch Data, Semantics and Context Layers |
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Mads-Emil Sykora Larsen The Human Premium |
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David Hermann & Lukas Oldenburg #Facepalm Analytics: The Pest or our Worst |
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Marie Fenner From Insulting to Insightful: Data Storytelling with AI |
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David Zurek (CRFE), Daniel Schmidt (mohrstade) From Infrastructure to Insight – Part 1 |
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Benedikt Buchert Tracking Docs that don´t suck |
11:40 - 12:10 | SESSION 2
| Stage | TOPIC | Description |
|---|---|
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Diego Usai Combining MMM & Geo Testting Unlocks Growth AI SaaS Scale-Up |
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Niek Schlepers Where sGTM still leaves data gaps |
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Danilo Motta Managing GTM Template Updates smartly |
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Alexander Kirtzel Agentic Tag Managment without the magic |
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Piotr Slonina Bring on another AI hype session – the Allianz Arena can take it! |
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Daniel Bratonitschek (CRFE) From Infrastrucure to Insight – Part 2 (german) |
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Victor Laputsky 23 Years of Digital Analytics in Conferences Agendas |
12:20 - 12:50 | SESSION 3
| Stage | TOPIC | Description |
|---|---|
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Olexander Paladiy, Ivan Burban A Modern Analytical System for Business Decisions |
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Alessandro Gambato Mind the Gap: MCP and the Tag Manager Blind Spot |
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Jenny Bachmann Serverside Decision Guide |
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Pierre Wolters Beat Your Client to the Bug: Agentic Monitoring for B2B MarTeq Pipelines |
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Christian Henze Automate yout App-Tracking testing – a PoC |
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Lisa Hoppe (CRFE) From Infrastructure to Insight – Part 3 |
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Sono Bresnikow Beyond the Tag: Architecting Google Ads – Multi-Source Conversions with the Data Manager API |
14:30 - 15:00 | SESSION 4
| Stage | TOPIC | Description |
|---|---|
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Dion Jones Adobe Users: 1:1 Website Personalization Case Study |
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Florian Götting Why Do We Store Analytics Data Twice? Introducing Drag & Dop Analytics |
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Dennis Elsner Make mistakes cheap! Why my AI codng agent is better than yours (and how yours catches up) |
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Dan Murovtsev Practical MCPs for GTM, GA4, And Google Ads |
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Matthias Gutenkanst Own Your Clickstream |
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Martin Frotzler Contribution Analysis with BigQuery and PowerBi |
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Rocky Story telling secrets |
15:10 - 15:40 | SESSION 5
| Stage | TOPIC | Description |
|---|---|
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Alejandro Zielinsky Is it a tracking issue? No (at least usually :P) How JSON Schema can validate and document events |
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David Sommer Rethinking Conversions |
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Max Kulish Jos search Automation. Data-first. Ai-powered. |
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Philipp Loringhoven How I learned to love Uncertainty: Do we really know who Advertising works? |
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Piotr Gruzecki / altamedia Why Sematinc Model is a Must in 2026 |
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Marina Sukhanova Tracking Failures: Ignorace isn’t Bliss |
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Kristina von der Bank Demystify Shopify Tracking – Part 2 |
16:30 - 17:00 | SESSION 6
| Stage | TOPIC | Description |
|---|---|
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Luigi Russo WebMCP & Analytics |
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Benjamin Kirsche Cookieless Tracking with GTM |
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Michal Jablonski Measureing Real Attention (From MC Feature to a universal engagement metrics) |
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Dimitris Gkesoulis Adobe Analytics to GJA: A Migration “pain” to Improvement |
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Thomas Langnau 5 ways to upgrade your |
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Tetiana Türmer Firebase Analytics abnd Deep Links (App Tracking) |
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Artem Korneev Dataform for GA4 2026 |
17:10 - 17:40 | SESSION 7
| Stage | TOPIC | Description |
|---|---|
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Markus Baersch Look at your Logs! |
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Amanullah Manssur The Compliance Blind Spot: What your CMP never sees |
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Steen Rasmussen Decision Laundering – Why more Data doesn’t make better decisions |
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Moritz Bauer How we cut 50% of cost in sGTM |
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Stanislav Racinsky event_id at Clientside and Serverside benchmarking |
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David Pombar | Swiss army knife at Trackingplan Why is your AI agent lying to you |
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Sebastian How we use AI! |
