Session Board
check out today’s sessions
11:00 - 11:20 | SESSION 1
| Stage | TOPIC | Description |
|---|---|
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Gunnar Griese sGTM Pantheon – God-like Dataflows |
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David Vallejo Return of the Custom Tasks |
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Bart Goormanns Server-Side Tracking for Web and Apps as an Alternative to GTM Server-Side |
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Florian Götting iOS App Marketing Attribution – How we master the Consent Restrictions @Fressnapf |
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Hannes Kuhl Is GA4 Data personal Data? |
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11:40 - 12:10 | SESSION 2
| Stage | TOPIC | Description |
|---|---|
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Peter Viergutz Rethinking Analytics: Questioning the Status Quo of Tracking, Data and Privacy. |
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Frederik Werner Adobe Experience Platform – The most first-party implementation ever! |
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Markus Baersch “Clever & Smart” Conversion Management – Efficient Tagging in Google Tag Manager |
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Matthias Hausdorf GA4 Alerts – 3 ways to get notified when something is wrong with your data |
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Susanne Things we do with our CDP and things we don’t |
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12:20 - 12:50 | SESSION 3
| Stage | TOPIC | Description |
|---|---|
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Piotr Gruszecki Tech stack for data wrangling & analysis – at scale |
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Kristina von der Bank How to exclude Bot and test traffic from your GA4 data using GTM |
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Enrico Pavan GA4 – AI – Ecommerce On/Offline Data |
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Anna Durbanova Automated Tracking Testing for QA |
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Alex Wycisk Piwik Pro’s Feature Fest-All the new & cool Functionalities |
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Marcel-André Casasola Merkle How to Measure FUN in video games? |
14:30 - 15:00 | SESSION 4
| Stage | TOPIC | Description |
|---|---|
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Yael Farkas What 20 Years of being a Basketball referee tought me about analytics |
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Joachim Nickel Kampagnen-Tracking: Die Top 10 der unerwarteten Quick Wins |
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Mads-Emil Sýkora Larsen Website Interactions – a simple way leverage your data – a “how to”! |
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George Clements Clean SPA Tracking |
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Marek Wriedt Shopify – Tracking with new Customer Events and GTM |
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Martin Frotzler Dashboarding with Piwik Pro |
15:10 - 15:40 | SESSION 5
| Stage | TOPIC | Description |
|---|---|
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Jon Su Adopting a Warehouse – First approach for digital Analytics |
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Patrick Hegnauer Analytics Validation Avengers – The automated testing trio of TestCafe, GitHub Actions and Adobe Assurance |
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Bart Goormans Easy Configuration of RFM Models to optimize your Performance Marketing & CRM Campaigns |
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Benedikt Buchert und Daniel Schmidt Identity Resolution with SQL |
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Michal Skarzynski Google Analytics assited Conversions Report – Where are you? |
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Joachim Nickel U know MATOMO? |
16:25 - 16:55 | SESSION 6
| Stage | TOPIC | Description |
|---|---|
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Andreas Werner Brand Analytics – what we should measure |
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Philipp Loringhoven Channel Hype: Are we missing the BIGGER picture? |
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Mikko Pappo Keep it simple, stupid! |
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Christian Kletander Shopify – Customer Pixel |
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Christian Henze Tagmanager less tagging with JS |
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Hackathon |
17:05 - 17:35 | SESSION 7
| Stage | TOPIC | Description |
|---|---|
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Anne & Constanze Staying Updated in Digital Analytics: A Roundtable on Balancing with a Busy Schedule |
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Steen Rasmussen GA4 Campaign Tracking Club |
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Stanislav Racinsky Form tracking better |
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Alexander Kirtzel An honest channel grouping |
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Eddie May Why server-side? |
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Hackathon |
